E10: A lot can change in 10 years.

The Department of Energy & Water Supply was responsible for implementation of the Ethanol Fuel Mandate and getting Queenslanders to top up their tanks with E10 unleaded fuel more often. The problem was that there were so many misconceptions about E10. We developed the insight that a lot can change in 10 years. And, well it has.


Launch TVCs

30 sec TVC – Launch Ad – Ethanol fuel build
https://youtu.be/sdguSbHKGjo

30 sec TVC – Mechanic
https://youtu.be/JQhCq7owFAs

15 sec TVC – Online checker
https://youtu.be/0EL8vjDZr-k


Outdoor


Radio


Agency: Ogilvy Brisbane