What’s your relationship with alcohol?

Now there’s an interesting question. And it’s one Queensland Health wanted us to ask Queenslanders. Simon and I developed this device and campaign creative around common scenarios. We dived deep in to Queenslanders’ drinking behaviour. We created all these scenarios from insights based on market research stereotypes.

30 Sec TVC – Celebrity Heads
https://youtu.be/LKjUMTAzgC8

Click here to visit the survey site we developed as part of the campaign.

Agency: Ogilvy Brisbane