Queensland Health – Free kid’s flu vaccination

Flu remains a leading cause of hospitalisation and death for children aged under five. Our concern was that parents would not respond to another ad from the Government telling them what to do. Tone was critical in developing this social video campaign

30 sec launch social video
https://youtu.be/jK3qBBc8cyI

15 sec social video
https://youtu.be/trMxzUC8g98

15 sec social video
https://youtu.be/C-pjyEKUjVo

Agency: Publicis Worldwide