Quad Bikes:
I’ve been riding ’em for 20 years.

How do you change the behaviour of quad bike riders who think it will never happen to them? Don’t make it look like you’re about to lecture them – that’s how. This campaign appeared wholly as Youtube pre rolls.

30 sec Pre Roll – Kids on quad bikes

30 sec Pre Roll – Farmers

30 sec Pre Roll – Overloading

Agency: Ogilvy Brisbane
Art Director: Mr Simon Budzevski