I came up with the visual style and scenarios for this campaign at Ogilvy Brisbane. It’s funny how you can show the grizliest of situations if you take the edge off. Justin Overell and Simon Buutveld did an amazing job with the images. However, for various reasons, other writers were briefed to change the headlines. I wonder what happened to that safety game idea ……

Agency: Ogilvy
Art Director: Mr Simon Buutveld
Retoucher: Mr Justin Overell